CRAFT & AUTOMAT: Core Prompting Frameworks

CRAFT Framework
C
Context – Background
R
Role – AI's expertise
A
Action – Task needed
F
Format – Output structure
T
Tone – Communication style
When to use:
• Quick brainstorming
• Social media content
• Simple analyses
• Fast, focused results
CRAFT Example: Stanley Cup Marketing
C: Stanley cups viral among Gen Z/Millennials
R: Act as social media marketing strategist
A: Create 5 TikTok video concepts for Stanley trend
F: List with hook, content description, hashtags
T: Trendy, slightly humorous, authentic to Gen Z

Why this works: Clear direction for specific, actionable content.

  • Context grounds in trends
  • Role ensures expertise
  • Action specifies needs
  • Format structures output
AUTOMAT Framework
A
Audience – Target demographic
U
Understanding – Knowledge level
T
Tone – Voice approach
O
Objective – Content goal
M
Medium – Platform/format
A
Action – User response
T
Topic – Subject focus
When to use:
• Complex campaigns
• Multi-channel strategies
• Critical audience targeting
• Comprehensive plans
AUTOMAT Example: Sneaker Campaign
A: Gen Z sneakerheads, 16-24, urban, fashion-conscious
U: High awareness of sneaker culture and limited drops
T: Authentic, slightly edgy, insider knowledge vibe
O: Generate hype for limited-edition release
M: Instagram Stories, TikTok, Discord community
A: Sign up for early access, share with #FirstDrop
T: Sustainable materials in limited streetwear

Why this works: Comprehensive guidance for complex campaigns.

  • Audience/Understanding targets precisely
  • Tone/Objective aligns messaging
  • Medium optimizes for platforms
  • Action/Topic drives engagement