Apply the Formula + AI Power

The Challenge

Choose an everyday object and transform it into a viral marketing campaign using AI frameworks.

Sneakers
Water Bottle
Backpack
Phone
Key Questions
  • How can you position this as extraordinary?
  • What emotional triggers for Gen Z?
  • How to create scarcity or FOMO?
  • What rituals could you build?
AI-Enhanced Brainstorming
"I'm analyzing [OBJECT] as a potential viral product for Gen Z.
Act as a trend analyst specializing in Gen Z marketing.
Identify 3 unique positioning angles that would make this everyday item culturally significant.
For each angle, provide a specific marketing hook and platform strategy."
4-Step Process
  • 1
    Select a framework that matches your goal (CRAFT for quick ideas, SOAR for strategy)
  • 2
    Apply AI brainstorming using the prompt template to generate initial ideas
  • 3
    Structure your campaign by filling in each element of your chosen framework
  • 4
    Refine with pumpkin spice principles: add nostalgia, scarcity, and ritual
Example: Water Bottle Campaign
CRAFT Framework Application:
C: Reusable water bottles in era of climate anxiety
R: Act as a sustainability influencer for Gen Z
A: Create limited-edition bottle that changes color based on hydration
F: Social media challenge with tracking app integration
T: Authentic, slightly anxious but hopeful about climate action
Pumpkin Spice Principles Applied
  • Nostalgia: Connection to mood rings
  • Scarcity: Limited-edition colors
  • Ritual: Daily hydration tracking
  • Community: Group challenges