Apply the Pumpkin Spice Formula
Your Challenge:
- Pick one everyday object (sneakers, water bottle, backpack, phone)
- Imagine it's the next pumpkin spice craze
- Ask:
1
What's the nostalgia hook?
2
How do you add scarcity and ritual?
3
What human touch can you add that AI won't understand?
Instructions:
Create a one page campaign outline with your team. What's the product, what's the campaign concept, where are you advertising and to whom?
Submit it on Blackboard by Sunday night. Bonus points for ad mock ups.
