AI Prompting Frameworks for Marketing

CRAFT
C
Context – background
R
Role – who to act as
A
Actions – what to do
F
Format – output structure
T
Tone – style boundaries
AUTOMAT
A
Act as – role
U
User persona – you
T
Targeted action – task
O
Output definition – result
M
Mode/style – approach
A
Atypical cases – edge
T
Topic boundaries – limits
CO-STAR
C
Context – situation
O
Objective – goal
S
Style – approach
T
Tone – voice
A
Audience – target
R
Response – output
CLEAR
C
Context – background
L
Length – scope
E
Example – reference
A
Audience – target
R
Result – outcome
CRAFT Example:
C: Stanley cups viral
R: Trend analyst
A: Find triggers
F: 3 triggers, 1 sentence
T: No jargon
AUTOMAT Example:
A: Sneaker strategist
U: Marketing student
T: Pre-launch hype
O: 4-week timeline
M: TikTok-first
A: Budget limits
T: Streetwear only
CO-STAR Example:
C: TikTok energy drink
O: Viral content
S: Gaming, memes
T: Energetic
A: 16-25 gamers
R: 5 video concepts
CLEAR Example:
C: Fashion Reels
L: 30-60 sec, 3 ideas
E: Old → trendy
A: Eco Gen Z women
R: Viral → traffic