RISE & SMART: Strategic Planning Frameworks

RISE Framework
R
Role – Define your position/expertise
I
Input – Current situation/problem
S
Steps – Process to follow
E
Expectation – Desired outcome
R: Social media manager for local coffee shop
I: Low engagement on current posts
S: Analyze content → identify gaps → create strategy
E: 10 post ideas that increase engagement by 50%
RISE Process Flow
1
Define Role
Establish expertise & authority
2
Assess Input
Analyze current situation
3
Plan Steps
Create action roadmap
4
Set Expectations
Define measurable goals
+50%
ENGAGEMENT INCREASE
4
WEEKS TIMELINE
10
CONTENT IDEAS
SMART Framework
S
Specific – Clear, detailed request
M
Measurable – Quantifiable output
A
Achievable – Realistic scope
R
Relevant – Context-appropriate
T
Time-bound – Clear deadline
S: Create TikTok strategy for skincare brand
M: 15 video concepts with hooks and CTAs
A: Focus on trending audio and skincare tips
R: Align with brand values of inclusivity
T: Complete within 2 weeks for Q4 launch
Goal Achievement Metrics
15
VIDEO CONCEPTS
2
WEEK DEADLINE
Q4
LAUNCH TIMELINE