SOAR & PREP: Situation Analysis Frameworks

SOAR Framework
S
Situation – Current context/background
O
Objective – What you want to achieve
A
Actions – Steps to take
R
Results – Expected outcomes
S: New gaming headset launching in competitive market
O: Capture 5% market share among 18-25 gamers
A: Partner with influencers → sponsor tournaments → targeted ads
R: 50K units sold, 2M social impressions, 15% awareness
Gaming Headset Launch Timeline
Product Development
Month 1
Influencer Outreach
Month 2
Pre-Launch Campaign
Month 3
Product Launch
Month 4
Post-Launch Analysis
Month 5
PREP Framework
P
Point – Main message/argument
R
Reason – Why it matters
E
Example – Supporting evidence
P
Point – Restate conclusion
P: Gen Z values authentic beauty over perfection
R: They've grown up with social media and spot fake content
E: Glossier's success with "no-makeup makeup" approach
P: Beauty brands should showcase real skin textures
Beauty Brand Messaging Strategy
78%
GEN Z AUTHENTICITY PREFERENCE
3.2x
ENGAGEMENT INCREASE
64%
PURCHASE INTENT LIFT